Competition Website Marketing & Profit Management

1. Get your friends and family on board. If you can't sell your tickets to them, how can you expect a stranger to be interested.
2. Standing out or putting a face to a company can really instill trust in what you are selling, so don't be afraid to put yourself on camera.
3. Make sure it's an enticing proposition. In this stage of your business it's better to get as many new customers through the door and break even than to try and rip them off with high ticket sales.
4. Returning customers are the lifeblood of competition websites. They are the easiest to convert and cheapest to market to.
5. Growing your customer base is everything you need to be focusing on over everything else, not profit, not changing the website, just focus on new customers.

1. Create a schedule for competitions ending and when the draw will be and repeat.
2. Offer early bird discounts and coupons to users on your email marketing lists to keep loyal customers happy.

1. Find a percentage profit that you are happy with and that your customers are happy with as a base level to how your competition runs.
2. As time goes on and you have multiple competitions run, you can start to alter the profit margin and see how that affects sales.
3. Once you find the sweet spot, keep your profit there and focus on doing more competitions to increase your profits rather than increasing the money generated from each competition.
4. Do not discount your competition on the final day. The majority of tickets sold will be within the last few hours before the competition draw. This is the time for maximising revenue for people with fomo and no patience to wait and enter early.

1. Social media is the easiest way to put yourself out there, but that also means its the easiest for everyone else. Leading to overcrowding.
2. I believe that marketing is an amplification of what is already going on in your business, if it's going well and you already have high engagement and user base, paid advertising can help grow that even further. You have trust and history to your name and new customers won't feel like they are the first to try. This is why previously I said to get your friends and family in first.
3. Try the “harder” social media platforms to grow your business, namely ones involving video. This means less competition but more work.
4. Bypass all of this by partnering with a creator that's already popular, they provide the users you provide the service.

Paid Social media marketing usually means you will need a RMG (Real Money Gaming) license from facebook to market on their platform: This means contacting a solicitor (David from grid law usual), having your website checked over, Terms and conditions scrutinised, Letter from your solicitor to say all is ok and submit that to facebook for approval. This can cost upwards of £800

The lowest barrier to entry is usually flooded with competition all fighting over the same thing. Go the extra mile and carve out a piece of uncontested internet to market to.

Sooner rather than later i want to do a full livestream setup for professional competition websites.